Apple’s New Travel Series Gives Services A Fresh Emmy Boost

Apple is getting a little extra shine from a new Emmy travel series, and it is adding more depth to the company’s services story. The piece suggests the series helps give Apple’s streaming lineup more texture, which can matter when investors look at value beyond hardware. It is another reminder that prestige TV can do more than win awards - it can also shape how a brand is viewed. For Apple, that travel series is doing some quiet but important heavy lifting. Read more about this...