CBS Says NCIS Was Better Off Not Starting On Streaming

CBS is making the case that NCIS got a major boost by starting on traditional TV instead of launching as a streaming show. The network says that old-school rollout helped the series build its audience the long way, giving it room to grow into a steady hit. It is a reminder that sometimes the slower path can create a stronger fan base. For NCIS, that TV-first strategy clearly paid off. Read more about this...