CTV IRL Rises as Audiences Go Mobile
April 6, 2026·about 2 hours ago·via AOL.com
TV's evolving, friends! AOL spotlights the rise of CTV IRL, where connected TV audiences ditch the sofa for on-the-go viewing. Valuable viewers now tune in anywhere via apps and devices, blending streaming with real-life adventures. Advertisers love it for targeted reach, and it means more flexible content for us. The future of watching is here - and it's mobile! Read more about this...