FX’s New Hulu Simulcast Strategy Is Emmy-Season Smart

FX is rolling out a new release plan that puts its series on linear TV and Hulu at the same time. The move lands right before Emmy nominations, which makes the timing feel very intentional. It also gives viewers an easier way to keep up, whether they still watch live or prefer streaming. For FX, it’s a slick play that keeps the buzz moving in two places at once. Read more about this...