India's Streaming Boom: 416 Million Viewers Embrace Ad-Supported TV
August 12, 2026·about 2 hours ago·via MediaNews4U
The streaming revolution is absolutely exploding in India! A brand new report shows that a whopping 416 million Indians are tuning into ad-supported streaming content, and connected TV has reached an impressive 78% of viewers across the country. This massive growth shows just how dramatically the entertainment landscape is shifting in one of the world's largest markets. Read more about this...