Outlander Fans Question Sam Heughan's Most Personal Project
February 27, 2026·about 9 hours ago·via Good Housekeeping

Outlander star Sam Heughan teases his "most personal" project yet with his beverage brand, Sassenach Spirits, sparking excitement and questions among fans. He shares the news of a brand-new launch, leaving followers eager for details on what makes this venture so close to his heart. As Outlander's final season premieres March 6 on Starz, Heughan balances his TV fame with entrepreneurial pursuits. Fans buzz about whether this ties into his Scottish roots or offers something entirely fresh.
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