Prime Video Ditches Ad-Free Tier for Pricier Ultra Plan
March 17, 2026·about 6 hours ago·via AOL.com
Hey, Prime Video fans, brace yourselves - Amazon is shaking things up by removing the beloved ad-free tier and rolling out a new "Prime Video Ultra" plan that comes with a higher price tag. Starting April 10, 2026, current ad-free subscribers automatically switch to this upgraded option, which packs in fresh perks like enhanced 4K streaming, HDR, and Dolby Atmos audio. Basic Prime members, though, lose out on ad-free viewing, UHD/4K, and top-tier sound unless they pony up for Ultra. Read more about this...