Sony's Wild Patent Lets You Skip Ads by Yelling Brand Names

Talk about a creative way to end commercial breaks! Sony holds a patent for interactive TV ads that would let viewers skip commercials by shouting out the brand name at their screen. The patent, filed back in 2009 and officially granted in 2021, uses microphone technology and voice recognition to detect when you've screamed the product name - then boom, the ad ends and you're back to your show. But here's the fun part: you might even snag a reward or coupon from the sponsor for playing along. Read more about this...