Spencer Pratt’s Mayoral Campaign Bets on Clippings, Not Cable

Spencer Pratt’s mayoral campaign is taking a very modern media route, and it’s all about clipping over cable. The coverage suggests his team is focusing on short-form attention and social-friendly buzz instead of old-school TV publicity. That fits Pratt’s always-online persona, of course. At this point, the campaign is looking less traditional politics and more pop-culture spectacle. Read more about this...