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Streaming Wars Heat Up: Cheap Ad Inventory Is the New Gold

August 12, 2026·about 2 hours ago·via Digiday
Streaming Wars Heat Up: Cheap Ad Inventory Is the New Gold
The TV advertising landscape is shifting big time, and streaming platforms are cashing in on the change. As traditional TV takes a backseat, networks are scrambling to fill their streaming catalogs with affordable ad inventory - and advertisers are totally here for it. This industry shake-up is reshaping how brands reach audiences and what networks prioritize in their content strategies. Read more about this...

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