Streaming Wars: On-Demand Video Crushes Cable in Viewer Attention
March 18, 2026·about 2 hours ago·via World Screen

Here's what we're all discovering about our viewing habits - on-demand streaming is absolutely dominating the entertainment landscape. New research reveals that 90% of viewers are most engaged when watching on-demand content, leaving cable and satellite TV in the dust at just 71%. The data shows that when we get to choose what we watch and when, we're way more locked in than when we're passively channel surfing. Read more about this...
