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Streaming Wars: On-Demand Video Crushes Cable in Viewer Attention

March 18, 2026·about 2 hours ago·via World Screen
Streaming Wars: On-Demand Video Crushes Cable in Viewer Attention
Here's what we're all discovering about our viewing habits - on-demand streaming is absolutely dominating the entertainment landscape. New research reveals that 90% of viewers are most engaged when watching on-demand content, leaving cable and satellite TV in the dust at just 71%. The data shows that when we get to choose what we watch and when, we're way more locked in than when we're passively channel surfing. Read more about this...

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