Why IMAX 70mm Isn't Hollywood's Silver Bullet
July 24, 2026·14 minutes ago·via Los Angeles Times
The Odyssey is getting major love, but one Los Angeles Times critic is calling out the film industry's obsession with premium formats as a cure-all for what ails cinema. Sure, IMAX 70mm looks absolutely stunning on the big screen, but the real issue? It's not about the technology - it's about the storytelling and experiences audiences actually crave. Read more about this...