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YouTube Pushes Its Case With A Bold 'We Are TV Now' Pitch

May 14, 2026·about 1 hour ago·via The Hollywood Reporter
YouTube Pushes Its Case With A Bold 'We Are TV Now' Pitch
YouTube is making a serious splash at upfronts with a pitch that says it out loud: “We are TV now.” The move underscores how much the platform has grown beyond short-form clips into a major player in the viewing landscape. It’s a confident flex aimed at advertisers and the industry, and it shows YouTube wants to be seen right alongside traditional television. Read more about this...

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